Description:The focus of the campaign is shifting towards finding the nature in your neighborhood. Research has shown that consumers agree that the outdoors and forests are good for their kids, but they aren’t sure how to do more. The new strategy is to encourage parents to recognize their local nature and then experience it with their children.
Show your support on social media:
1. National Get Outdoors Day is June 11 and is an annual event to encourage healthy, active outdoor fun.
2. Discover the Forest is kicking off summer with a nature photo challenge! Through June 27, they’re challenging you to get outdoors and recreate photos from nature photographers for a chance to be featured on their Facebook page. Head over to Instagram and search #GetOutdoors16 to find the pics and rules!
3. Join the outdoor conversation on Fridays by using #ForestFriday
Some Key Dates to note:
- National Get Outdoors Day: 6/11/16
- National Public Lands Day: 9/24/16
ABOUT THIS CAMPAIGN
According to the U.S. Forest Service, more than 80 percent of Americans live in cities. Fortunately, families don’t have to leave the city to take their kids on an adventure to the forest. In fact, research has shown that children who play outside have lower stress levels and more active imaginations, become fitter and leaner, develop stronger immune systems and are more likely to become environmentally conscious in the future.
According to campaign research done by Euro RSCG, 88 percent of children today say they like being in nature, and 79 percent wish they could spend more time there. So what are you waiting for? Let's encourage people to re-discover the forest!.